Anime tourism in Italy: Travelling to the locations of the Studio Ghibli films

Film-induced tourism, intended as travelling to places where films and TV series have been shot or set, has extensively studied in the last two decades several disciplinary fields. For example, term ‘media pilgrimage’ emerged media sociology highlight sacred dimension these practices may assume, while fan studies focused on narrative of affection built upon specific places. Calling forth relationship between film landscape, phenomena also explored light semiotics geography. In past decade, representation landscape construction sense place animation benefited from increased scholarly attention; however, links tourism still appear under-explored. Japanese animation, because its prominent use real locations basis for building worlds tendency fanbases take action (even form animation-oriented tourism), is an especially promising field, this respect. fifteen years, a debate ‘content(s) tourism’ involved government well academic scholarship, referring wide variety contents, novels series, anime, manga, games. The article presents case study: discussion experience anime tourists who visited Italian featured by world-famous animator director Miyazaki Hayao, Castle Sky (1986) Porco Rosso (1992). experiences were collected images texts shared through social network Twitter.